Taking a page from my years as a freelance graphic designer, I developed a “Scope of work performed” matrix to help my Instructional Design team set boundaries and expectations for projects. I use what I call the “Produce, Design, Create” model.
Businesses want critical thinkers. Businesses want their strategic plans executed. Instructional designers are the critical thinkers that help companies execute their strategic goals.
What is and is not instructional design, and what does an instructional designer really do?